Advertising With R&R
Your print ad in Railfan & Railroad targets the active railroad enthusiast! Each issue features stunning color photography and writing, providing a dramatic showcase for your products and services. Our readers are consumers of quality publications, and Railfan & Railroad focuses on areas that are often overlooked by the mainstream media. Contact us to get started today!
Reach new and active customers with Railfan & Railroad!
The White River Productions family of publications is dedicated to serving sophisticated and active railroad enthusiasts around the world. Published each year, print advertising in Railfan & Railroad provides:
Permanence: Unlike television and internet ads, which flash before the eye and then disappear, your ad stays on the page and is viewed every time our readers look at the page containing your message. Because Railfan & Railroad is continually referenced for project information and inspiration, your ad gets many more impressions than other periodicals.
Credibility: Railfan & Railroad consistently delivers high-quality, reliable content that our readers trust. That credibility is then associated with our advertisers, resulting in a higher probability that products or services will be purchased as a result of that association.
Performance: Magazine ads perform equally in message association to ads in other media, but provide the best results in the area of intent to purchase. For small businesses seeking to maximize the return on investment, print advertising still outperforms both television and Internet advertising.
Engagement: Railfan & Railroad readers make a conscious decision to engage the words and images on our pages. Unlike passive media, our readers must physically turn our pages, look at all the material, and make choices about what to read. Are you giving them the chance to engage in your message?